Virtual Healthcare for Women in Midlife with Joanna Strober of Midi Health

Welcome back to Business of the V! If you are a woman, know a woman, have a business, or care about your v health and wellness, this is the podcast for you.

This is Episode #87 and you’ll hear Co-Hosts Dr. Alyssa Dweck & Rachel Braun Scherl interview Joanna Strober of Midi Health. Watch the video episode on YouTube and listen to the audio episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review if you’re enjoying the show!

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Virtual Healthcare for Women in Midlife with Joanna Strober of Midi Health

Looking for patient-centered care in your perimenopause journey? Joanna Strober, Founder and CEO of Midi Health, has crafted a platform specifically for you. Midi Health is a leading virtual care platform focused on female health throughout the menopause transition. Hear what made Joanna start Midi Health, how she was able to differentiate the platform, who actually provides the patient care, how she got her first set of patients, and how to navigate employers and insurance companies. This episode covers everything from virtual healthcare to menopause. Here’s a small sample of what you will hear in this episode:

  • What made Joanna start Midi Health?

  • How did she differentiate the business?

  • Who provides the care at Midi Health?

  • When do specialty doctors come in?

  • Can you use Midi Health if you don’t have health insurance?

  • When did Joanna realize it was a real business?

  • Are Midi Health’s providers happy?

  • How has Joanna changed the conversation around menopause?

Tune in to this episode to step up healthcare for midlife women!

Show Notes

  • Virtual Healthcare for Women in Midlife with Joanna Strober of Midi Health

    • [0:54] Welcome to Business of the V

    • [1:40] Joanna Strober, Midi Health

    • [2:03] What made Joanna start Midi Health?

    • [2:43] Anxiety

    • [4:42] How did Joanna differentiate Midi Health?

    • [6:48] Who provides the care at Midi Health?

    • [8:38] When do specialty doctors come in?

    • [9:05] Can you use Midi Health if you don’t have health insurance?

    • [10:08] When did Joanna realize Midi Health was a real business?

    • [13:45] Today’s Hot Flash from CB Insights

    • [15:58] Are Midi Health’s providers happy?

    • [17:35] AI (Artificial Intelligence)

    • [18:28] How has Joanna changed the conversation around menopause?

    • [21:22] How did she transition from listening to patients to working with insurance companies?

    • [23:19] Learn more about Joanna on LinkedIn and JoinMidi.com

    • [24:12] Subscribe to Business of the V and learn more at BusinessOfTheV.com 

What is Business of the V?

Dr. Alyssa Dweck & Rachel Braun Scherl are here to introduce you to the most fascinating inventors, investors, thought leaders, and healthcare professionals who are in the Business of the V. If you are a woman, know a woman, have a business, or care about your v health and wellness, this is the podcast for you.

Who are Dr. Alyssa Dweck & Rachel Braun Scherl?

Dr. Alyssa Dweck is a gynecologist, surgeon, and author. She’s an expert on V health who explores what’s on other women’s minds when it comes to periods, hormones, breasts, butts, and sex.

Rachel Braun Scherl is a marketing strategist, business builder, and vagipreneur - a person in the business of women’s sexual and reproductive health. It’s complicated!

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Health Equity for Women with Marissa Fayer of DeepLook Medical and HERhealthEQ

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Next-Gen Contraceptive and STI Prevention with Lisa Kinsella of LUWI