Next-Gen Contraceptive and STI Prevention with Lisa Kinsella of LUWI

Welcome back to Business of the V! If you are a woman, know a woman, have a business, or care about your v health and wellness, this is the podcast for you.

This is Episode #86 and you’ll hear Co-Hosts Dr. Alyssa Dweck & Rachel Braun Scherl interview Lisa Kinsella of LUWI. Watch the video episode on YouTube and listen to the audio episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review if you’re enjoying the show!

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Next-Gen Contraceptive and STI Prevention with Lisa Kinsella of LUWI

What would the opposite of a condom be? It’s the LUWI FINER LINER. Lisa Kinsella is the Founder and CEO of LUWI. The company exists to flip the status quo in women’s health by developing a new and improved solution for women that feels better while providing reliable, safe protection. Hear the “aha” moments that inspired LUWI, her distribution plan, how LUWI works, how the company is educating young women through their marketing, and what the testing and approval process was like. This episode covers everything from contraception to sex education. Here’s a small sample of what you will hear in this episode:

• What is LUWI?

• How did Lisa transition from software to softwear?

• What is LUWI made of?

• How did Lisa figure out her pricing model?

• Has she thought of targeting schools?

• Is LUWI noisy?

• How do you use LUWI?

• What package does LUWI come in?

Tune in to this episode to find out how to launch a disruptive women’s health product! Also, LUWI is currently raising money on StartEngine - startengine.com/LUWI – so every person can invest in health equity and pleasure! Check out the episode and show notes below for much more detail.

Show Notes

• Next-Gen Contraceptive and STI Prevention with Lisa Kinsella of LUWI

• [1:19] Welcome to Business of the V

• [2:04] Lisa Kinsella

• [2:19] What is LUWI?

• [3:55] How did Lisa transition from software to softwear?

• [5:38] What is LUWI made of?

• [7:18] What’s the angle for Lisa’s unique business model?

• [10:05] How did she figure out her pricing model?

• [11:19] Today’s Hot Flash from the CDC

• [11:38] Has Lisa thought of targeting schools?

• [12:50] Is LUWI noisy?

• [15:38] How do you use LUWI?

• [17:02] Does LUWI offer education as well?

• [18:52] Is LUWI marketing to the older generation as well?

• [20:14] How onerous is the FDA (U.S. Food and Drug Administration) approval process?

• [21:52] How has Lisa’ journey been getting funding?

• [23:22] What is the Sparkle Vulva?

• [25:38] What package does LUWI come in?

• [26:35] Learn more at GetLUWI.com and on LinkedIn. LUWI is currently raising money on StartEngine - startengine.com/LUWI – so every person can invest in health equity and pleasure! 

• [27:37] Subscribe to Business of the V and learn more at BusinessOfTheV.com 

What is Business of the V?

Dr. Alyssa Dweck & Rachel Braun Scherl are here to introduce you to the most fascinating inventors, investors, thought leaders, and healthcare professionals who are in the Business of the V. If you are a woman, know a woman, have a business, or care about your v health and wellness, this is the podcast for you.

Who are Dr. Alyssa Dweck & Rachel Braun Scherl?

Dr. Alyssa Dweck is a gynecologist, surgeon, and author. She’s an expert on V health who explores what’s on other women’s minds when it comes to periods, hormones, breasts, butts, and sex.

Rachel Braun Scherl is a marketing strategist, business builder, and vagipreneur - a person in the business of women’s sexual and reproductive health. It’s complicated!