R&D for Women’s Health Products with Heidi Beatty of Crown Abbey

Welcome back to Business of the V! If you are a woman, know a woman, have a business, or care about your v health and wellness, this is the podcast for you.

This is Episode #84 and you’ll hear Co-Hosts Dr. Alyssa Dweck & Rachel Braun Scherl interview Heidi Beatty of Crown Abbey. Watch the video episode on YouTube and listen to the audio episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review if you’re enjoying the show!

---

Watch the episode here

Listen to the podcast here

R&D for Women’s Health Products with Heidi Beatty of Crown Abbey

Proper R&D can make or break women’s health products. Heidi Beatty is the CEO of Crown Abbey, R&D experts who help their clients develop and launch new products, plus handle all aspects of Project Management. Hear why she’s the reason Alyssa and Rachel know each other, how to balance consumer needs vs. backlash from practitioners, how she tests women’s health products, why communication about ingredients and chemicals is so important, and how women’s healthcare compares in the US vs. UK. This episode covers everything from R&D to women’s healthcare. Here’s a small sample of what you will hear in this episode:

• What is Crown Abbey?

• At what point in the product timeline are they brought in?

• What’s a typical product Heidi would work on?

• Where in the process does she talk with healthcare practitioners?

• Does she do user trials as well?

• What are PFAS?

• How have patients changed in terms of doing their own research?

• Is Heidi seeing different trends in women’s health in the UK vs. US?

Tune in to this episode to help support the next great women’s health product! Check out the episode and show notes below for much more detail.

Show Notes

• R&D for Women’s Health Products with Heidi Beatty of Crown Abbey

• [0:56] Welcome to Business of the V

• [1:44] Heidi Beatty

• [2:23] What is Crown Abbey?

• [3:19] At what point in the product timeline are they brought in?

• [4:18] What is Heidi’s background?

• [4:54] J&J (Johnson & Johnson), R&D (Research & Development)

• [6:25] What’s a typical product Heidi would work on?

• [8:42] What are her thoughts on wipes?

• [11:04] Hot Flash! Stats from: Global Market Insights

• [11:24] What does Heidi think about fragrance?

• [13:20] Where in the process does she talk with healthcare practitioners?

• [15:00] Influencers

• [16:23] Does Heidi do user trials as well?

• [17:38] What are the trends in materials for women’s garments?

• [19:31] What are PFAS (Per- And Polyfluoroalkyl Substances)?

• [21:52] How have patients changed in terms of doing their own research?

• [22:51] Dr. Google

• [23:08] Is Heidi seeing different trends in women’s health in the UK vs. US?

• [25:14] Learn more at CrownAbbey.com and on LinkedIn

• [26:00] Subscribe to Business of the V and learn more at BusinessOfTheV.com 

What is Business of the V?

Dr. Alyssa Dweck & Rachel Braun Scherl are here to introduce you to the most fascinating inventors, investors, thought leaders, and healthcare professionals who are in the Business of the V. If you are a woman, know a woman, have a business, or care about your v health and wellness, this is the podcast for you.

Who are Dr. Alyssa Dweck & Rachel Braun Scherl?

Dr. Alyssa Dweck is a gynecologist, surgeon, and author. She’s an expert on V health who explores what’s on other women’s minds when it comes to periods, hormones, breasts, butts, and sex.

Rachel Braun Scherl is a marketing strategist, business builder, and vagipreneur - a person in the business of women’s sexual and reproductive health. It’s complicated!