Earth-Friendly Period Care with Katie Diasti of Viv
Welcome back to Business of the V! If you are a woman, know a woman, have a business, or care about your v health and wellness, this is the podcast for you.
This is Episode #103 and you’ll hear Co-Hosts Dr. Alyssa Dweck & Rachel Braun Scherl interview Katie Diasti of Viv. Watch the video episode on YouTube and listen to the audio episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review if you’re enjoying the show!
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Earth-Friendly Period Care with Katie Diasti of Viv
The way the world approaches period care needs an overhaul. Each traditional pad takes roughly 800 years to break down, a startling fact that motivated this week’s guest, Katie Diasti, into action. She’s the Founder & CEO of Viv, an earth-friendly period care brand. Hear Katie’s perspective on the market gap for eco-friendly, aesthetically pleasing period care products, plus the environmental and health issues with conventional period products. She tackles the rising popularity of menstrual cups, the challenges of fundraising, and how she’s managing increasing production costs. This episode covers everything from period care to sustainability. Here’s a small sample of what you will hear in this episode:
How did Katie find out period products were needed?
What insights inspired Viv?
Where is the bamboo grown?
Why are menstrual cups increasing in use?
How does Katie approach the increasing competition in the period care space?
Tune in to this episode to learn more about period care options!
Show Notes
Earth-Friendly Period Care with Katie Diasti of Viv
[1:42] Welcome to Business of the V
[2:27] Learn more about Katie Diasti, Viv, and Viv on LinkedIn
[5:25] How did Katie find out period products were needed?
[7:02] What insights inspired Viv?
[11:05] Where is the bamboo grown?
[14:51] Why are menstrual cups increasing in use?
[17:52] Today’s Hot Flash and other stats from UN Women
[18:25] How does Katie approach the increasing competition in the period care space?
[21:28] Where is Viv at in terms of fundraising?
[25:02] How much help was Katie’s accelerator program?
[25:43] Is Viv’s supply chain affected by the tariffs?
[29:52] What’s next for Viv?
[30:42] Learn more about Katie Diasti, Viv, and Viv on LinkedIn
[31:34] Subscribe to Business of the V and learn more at BusinessOfTheV.com
What is Business of the V?
Dr. Alyssa Dweck & Rachel Braun Scherl are here to introduce you to the most fascinating inventors, investors, thought leaders, and healthcare professionals who are in the Business of the V. If you are a woman, know a woman, have a business, or care about your v health and wellness, this is the podcast for you.
Who are Dr. Alyssa Dweck & Rachel Braun Scherl?
Dr. Alyssa Dweck is a gynecologist, surgeon, and author. She’s an expert on V health who explores what’s on other women’s minds when it comes to periods, hormones, breasts, butts, and sex.
Rachel Braun Scherl is a marketing strategist, business builder, and vagipreneur - a person in the business of women’s sexual and reproductive health. It’s complicated!