Creating a Sexual & Vaginal Health Hub with Jamie Norwood & Cynthia Plotch of Winx Health

Welcome back to Business of the V! If you are a woman, know a woman, have a business, or care about your v health and wellness, this is the podcast for you.

This is Episode #94 and you’ll hear Co-Hosts Dr. Alyssa Dweck & Rachel Braun Scherl interview Jamie Norwood & Cynthia Plotch, Co-Founders of Winx Health. Watch the video episode on YouTube and listen to the audio episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review if you’re enjoying the show!

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Creating a Sexual & Vaginal Health Hub with Jamie Norwood & Cynthia Plotch of Winx Health

Looking for a place where nothing is TMI? You’re in good hands. That’s the mantra of Winx Health, co-founded by Jamie Norwood & Cynthia Plotch. Winx Health is your sexual & vaginal health hub for easy-to-use tests, treatments, and more. Hear the pivotal moments that inspired the company and how the team evolved to add more offerings, including its most innovative products that test for UTI, pregnancy, and more. Jamie & Cynthia share how they’ve responded to the massive legal & policy changes in women’s health and the collaborative nature of women’s health companies. This episode covers everything from vaginal health to pregnancy tests. Here’s a small sample of what you will hear in this episode:

• How did Jamie & Cynthia start Winx Health?

• What role did the pregnancy tests play in starting Winx Health?

• How do they come up with their products?

• Why are the products branded under Winx Health?

• What metrics do they have for their products?

• How did they go about fundraising?

• What is driving the growth of Winx Health?

• How do they think about competition?

Tune in to this episode to move women’s health forward!

Show Notes

• Creating a Sexual & Vaginal Health Hub with Jamie Norwood & Cynthia Plotch of Winx Health

• [0:55] Welcome to Business of the V

• [1:40] Learn more about Jamie, Cynthia, and Winx Health on LinkedIn & at HelloWinx.com

• [2:00] How did Jamie & Cynthia start Winx Health?

• [4:52] What role did the pregnancy tests play in starting Winx Health?

• [6:38] How do they come up with their products?

• [9:15] How do they vet their providers? 

• [10:02] Today’s Hot Flash and other stats from Urogynecology

• [10:28] Why are the products branded under Winx Health?

• [13:38] How have they responded to policy changes in women’s health?

• [19:09] What metrics do they have for their products?

• [22:53] How did they go about fundraising?

• [24:07] What is driving the growth of Winx Health?

• [24:30] What awards have they won?

• [26:20] How do they think about competition?

• [28:35] What’s next for Winx Health?

• [29:02] Learn more about Jamie, Cynthia, and Winx Health on LinkedIn & at HelloWinx.com

• [29:19] Subscribe to Business of the V and learn more at BusinessOfTheV.com 

What is Business of the V?

Dr. Alyssa Dweck & Rachel Braun Scherl are here to introduce you to the most fascinating inventors, investors, thought leaders, and healthcare professionals who are in the Business of the V. If you are a woman, know a woman, have a business, or care about your v health and wellness, this is the podcast for you.

Who are Dr. Alyssa Dweck & Rachel Braun Scherl?

Dr. Alyssa Dweck is a gynecologist, surgeon, and author. She’s an expert on V health who explores what’s on other women’s minds when it comes to periods, hormones, breasts, butts, and sex.

Rachel Braun Scherl is a marketing strategist, business builder, and vagipreneur - a person in the business of women’s sexual and reproductive health. It’s complicated!